30th Sep 2009
EA Mobile Signs Distribution Deal with Namco Bandai Networks Europe
Video game classics and hot new titles to become available to new audiences
Electronic Arts Inc. (NASDAQ:ERTS) and Namco Bandai Networks Europe announced they have signed a distribution agreement granting EA Mobile™, a division of Electronic Arts Inc., rights to publish existing and upcoming Namco Bandai titles across Europe, Russia, India, Latin America, South Africa, New Zealand and Australia. The deal will not impact Namco Bandai's North American distribution or its iPhone activities, both of which will continue to be handled by Namco Networks America Inc.
Effective November 1st, 2009 the agreement will see Namco Bandai's mobile content become available to consumers through EA Mobile's extensive mobile distribution channels, and the management of Namco Bandai's content in existing channels will switch to EA Mobile. Namco Bandai will continue to own distribution in direct channels such as smartphone application stores and through its own direct online store. The agreement will see new games, including Ridge Racer Drift and Time Crisis Elite as well as existing titles becoming available to a much wider base of consumers.
"We look forward to working with Namco Bandai, who have produced some of the world's most iconic video game brands such as PAC-MAN", said Luca Pagano, VP Publishing, EA Mobile Europe. "With this agreement, EA Mobile will complement our rich portfolio with classic, arcade-style properties that are sure to appeal to mobile gamers around the globe."
Barry O'Neill, President, Namco Bandai Networks Europe added "EA has consistently demonstrated that it is the leading distributor of mobile games globally. Namco Bandai is delighted to be working with EA Mobile, and we feel that this new distribution relationship will benefit a much broader base of customers, while allowing us to focus on the development of great new games for all mobile platforms."
For more information on EA Mobile, please visit www.eamobile.com. For more information on Namco Bandai Networks Europe, visit www.namcomobile.com.
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